Simon Ismail brings decades of expertise in finance and real estate to his role as Co-Founder and Managing Director. He established Salboy to finance and develop outstanding residential and mixed-use communities across the UK, and has since grown the business into construction (Domis Construction) and international property ventures. Under his leadership, the group continues to deliver ambitious, high-quality projects that set new standards in urban development.

Fred Done is a self-made billionaire and visionary entrepreneur, renowned for co-founding Betfred and driving its expansion. His strategic insight and leadership have been pivotal in establishing Salboy as a leading name in UK property development and investment.

Joanne Ismail is a seasoned expert in law and real estate whose guidance has been key to the group’s rapid expansion. As Company Director, she has steered strategic growth and governance, ensuring the business continues to deliver impactful, high-quality developments.