This year, Salboy celebrates a milestone—10 years of delivering exceptional developments and empowering start-up property developers across the UK. From a single investment in 2014 to a billion-pound organization in 2024, the journey of Salboy is a story of growth, resilience, and a relentless commitment to quality.
The Beginning of Salboy
Founded by Simon Ismail and backed by entrepreneur Fred Done, Salboy started with a simple vision: to deliver high-quality developments that create lasting value for communities. The company’s first equity deal was modest but set the tone for its future. By addressing challenges head-on and supporting local developers, Salboy began building its reputation as a trusted partner in the UK housing market.
Expanding Horizons: Supporting Developers Nationwide
Over the years, Salboy has transformed into a powerhouse that not only develops its own projects but also empowers SME developers across the country. With 76 active sites nationwide and more than 4,000 homes delivered, Salboy has supported ambitious projects from Manchester city centre’s to coastal escapes. By offering funding, expertise, and access to a growing network of specialists, Salboy has enabled smaller developers to achieve big results.
Landmark Partnerships and Pioneering Developments
A defining feature of Salboy’s growth has been its ability to form game-changing partnerships. The joint venture with Gary Neville’s Relentless Developments brought Manchester’s first branded residences and the iconic W Hotel to life, setting a new benchmark for luxury living in the North. Projects like Local Blackfriars and Local Crescent have also redefined urban living with five-star amenities inspired by world-class cities like New York and Hong Kong.
Resilience in Challenging Times
Salboy’s journey hasn’t been without challenges. During the COVID-19 pandemic, the company faced unprecedented supply chain disruptions. However, its in-house construction arm, Domis, proved vital in navigating these difficulties. By securing alternative materials and adjusting timelines, Salboy maintained steady progress, delivering much-needed housing during a critical time.
Addressing Industry Challenges
As the company has grown, so too have the challenges faced by developers across the UK. One of the most significant hurdles is the complexity and cost of the planning process. Reflecting on this, Simon Ismail highlights a need for reform:
“We’ve been able to support projects big and small, but the biggest challenge for SME developers—and even for us—is the time and cost involved in navigating the planning process. Between submission and approval, market conditions and supply costs can change drastically, leading to revisions, higher build costs, and extended delays. If we’re serious about building more homes, we need a streamlined planning process that’s fairer to smaller developers.”
Empowering Regional Partners
Salboy’s impact extends beyond its own developments. Through partnerships with seven regional housing companies, the firm has nurtured local talent, helping smaller developers grow into regional leaders. This commitment to collaboration ensures that quality homes continue to be delivered in communities across the UK.
A Decade of Achievements
As Salboy reflects on its first 10 years, the numbers tell a compelling story:
- 4000+ homes delivered.
- 76 active sites nationwide.
- Over £1 billion in development.
- £600 million in funded housing projects.
From transforming forgotten brownfield sites to delivering Europe’s tallest residential skyscraper, Salboy has consistently pushed the boundaries of what’s possible in UK real estate.
Looking Ahead
As it enters its second decade, Salboy remains focused on its mission: to empower SME developers, deliver exceptional housing, and create communities where people want to live, work, and play. With its entrepreneurial spirit, commitment to quality, and innovative approach, Salboy is set to continue shaping the future of housing in the UK.
Whether you’re an investor, partner, or prospective homeowner, Salboy’s story is proof that a commitment to excellence and collaboration can create lasting impact.
Here’s to the next 10 years.
